The prettiest site is no good if people can’t contact you
Recently I needed to give someone a phone number and I searched the organization’s website and could not find it. The fanciest site is no good if potential customers can’t contact you, know where...
View ArticleNo more frames
A few years ago frames were the latest thing. It allowed a header to remain at the top or a column on the side with navigation while the main frame changed depending on where a person clicked. Cool,...
View ArticleInternet Explorer is not the only game in town
I recently discovered that IE 7 has a lot of bugs especially one in particular that doesn’t allow my website to be viewed the way it’s supposed to look. There’s a “work-around” but it’s not worth it....
View ArticleGetting people to open and click on emails
Sending them is one thing, but are people clicking on the emails or even opening them? Is your message landing in the SPAM folder? Are people just ignoring them? A recent study by MailerMailer shows...
View ArticleSocial Media Marketing Strategy: Think Like Your Target Market
One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out....
View ArticleBursting the Bubble of Social Media Success
By Diane Leifer Sadly, there’s no magic wand to building a large following through social media. A fancy website, an attractive Facebook page, posting pretty pictures on Pinterest, and an informational...
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